Up First

While at NPR, I worked on an out-of-home campaign for Up First, NPR's flagship short morning news program. Working with editors and copywriters, we settled on a clock motif that played on the gradient and round portion of the logo design. On digital billboards, the ads showed a subtle gradient variation. In print on DC metro and BART stations, the type was set to be punchy and visible from a distance. The designs directed users to Apple Podcasts, where it consistently ranks among the top 20 U.S. podcasts.