web app 

Wedding411 started as a print publication and was looking to stand out from the competition by creating a web experience that allowed users to pin photos from local vendors. Our goal was to design a system that allowed vendors to have detailed profiles of their services and allow users to easily interact with those vendors by pinning photo, video and blog content. Featured photos display interactive points where users can explore which vendor provided the dress, flowers, or catering and pin them to their inspiration board. Pro Tips were added to connect couples with local professionals and match relevant tips and tricks to articles, seasons, and themes.

Due to the COVID-19 pandemic, the website was released in staggered phases to account for the time for couples to start planning their special days again. The pinning feature is currently in development.