NEWSLETTERS AT THE ATLANTIC
product and brand design
The newsletter ecosystem at The Atlantic engages our readers by circulating stories and alerting readers when an author has published. Each newsletter has individual branding that fits in with the broader brand system, maintaining consistency and familiarity for readers. Our newsletters currently explore climate, relationships, technology, books, photos, our archive, and we are slated to expand to more topics soon.
Soon after joining the Product Design team at The Atlantic, I have been the sole design owner of the newsletter ecosystem. I have continuously pushed the design of our newsletter to expand into other areas of our journalism, and developed a process that reduced engineering time for new newsletters to one week by improving design and CMS workflow. I have launched over 10 newsletters ranging from limited series newsletters covering the World Cup and AI, to The Atlantic A.M. which recirculates our most relevant stories and delivers them directly to readers every morning. Owning the design of The Atlantic’s newsletter experience has been such a joy. I love working within the limitations of inline HTML styling to create elegant designs that highlight our journalism.
These multi-select sign up pages were created in collaboration with an associate level designer that I managed closely. We used visual elements from the newsletters to create a more clear user experience when browsing. Editors also took the suggestion to group newsletters into loose categories that help readers more easily find what fits their interests.
Role: Lead Product Designer
Live Site: The Atlantic Newsletters
Soon after joining the Product Design team at The Atlantic, I have been the sole design owner of the newsletter ecosystem. I have continuously pushed the design of our newsletter to expand into other areas of our journalism, and developed a process that reduced engineering time for new newsletters to one week by improving design and CMS workflow. I have launched over 10 newsletters ranging from limited series newsletters covering the World Cup and AI, to The Atlantic A.M. which recirculates our most relevant stories and delivers them directly to readers every morning. Owning the design of The Atlantic’s newsletter experience has been such a joy. I love working within the limitations of inline HTML styling to create elegant designs that highlight our journalism.
These multi-select sign up pages were created in collaboration with an associate level designer that I managed closely. We used visual elements from the newsletters to create a more clear user experience when browsing. Editors also took the suggestion to group newsletters into loose categories that help readers more easily find what fits their interests.
Role: Lead Product Designer
Live Site: The Atlantic Newsletters
