FORTALECE TU BIENESTAR
brand + web
Fortalece tu bienestar is a mental health awareness campaign for the Latine community in Baltimore by John’s Hopkins Centro SOL. The goal was to reduce the very present stigma surrounding mental health in the community by utilizing research and community input. The design is meant to communicate difficult topics and make resources accessible, without suggesting any form of shame or othering towards members of the community with mental health struggles. Consideration and sensitivity to those most vulnerable were highlighted throughout the design process, from branding and website building to social graphics and video interviews.